Career Alignment: What To Ask Yourself When Charting or Changing a Course

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Conscious career planning, especially when it works, is an accomplishment admired by many but done by few. The good news is that it's never too late to establish (or re-establish) a guiding principle and be who you want to become. Just ask our guest Aaron Cullers, VP of Marketing at The Toubes Agency. He's spent time in different roles, both client and agency side, and has established a valuable perspective on what it takes to achieve impact and success, and how to know what's right for you.

Join us 8aPT/11aET Friday and bring your questions for Aaron. We'll talk about career planning and development, including the differences between different approaches to a marketing career. He'll talk about deciding where you practice marketing, for example, do you go with functional expertise that easily transfers from company to company? Or do you build domain expertise within a specific industry? And how do you know if consulting or practitioner or agency life will be your best fit? Join us as Aaron shares his advice lessons from his own journey to discover a "north star" and how he's allowed that to define his current career path- and how you can, too. Aaron is a former consultant and analyst with SiriusDecisions and Forrester, a marketing leader within multiple companies, and has also worked with respected B2B agencies.