How high is your sneaker IQ?
After a recent interview with Jaime of sneaker boutique RIF LA, we learned that there's much more to legit checking sneakers then just touching them and assessing their tags. In this exclusive Jaime, an employee at RIF LA, discusses the store's process of confirming a sneaker's authenticity before buying them or placing them on consignment. To our surprise, the RIF rep even shows us how adroit he was at telling the difference between sneaker brands/models without even seeing or touching them.
Watch Jaime take a smell test in RIF's stock room, compare adidas/Nike Yeezys, and talk about the current mass production of fakes in the sneake
After a recent interview with Jaime of sneaker boutique RIF LA, we learned that there's much more to legit checking sneakers then just touching them and assessing their tags. In this exclusive Jaime, an employee at RIF LA, discusses the store's process of confirming a sneaker's authenticity before buying them or placing them on consignment. To our surprise, the RIF rep even shows us how adroit he was at telling the difference between sneaker brands/models without even seeing or touching them.
Watch Jaime take a smell test in RIF's stock room, compare adidas/Nike Yeezys, and talk about the current mass production of fakes in the sneake
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