Snow Tha Product exemplifies what it means to be a thriving independent artist. She’s been doing it all since her split with Atlantic Records in 2018, from recording music to shooting videos to selling merch. On the latest episode of For The Record, Snow Tha Product sat down with Genius' VP of Content Strategy Rob Markman to discuss how being an independent artist helped her easily adapt her business during the pandemic, and why the major label system didn’t work for her.
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